What is Digital Marketing?

Digital Marketing is just one of the ways that products and services can be advertised using the internet. It includes:

a. Social media (e.g. Facebook, Instagram, TikTok)
b. Google search
c. YouTube
d. Emails
e. Websites
In short, D.marketing helps make it easier for people to find businesses online.

Why Digital Marketing in Nepal?

Nepal is booming in the digital age. Everyone uses the internet every day. Even small shops wish to sell goods online. This is a huge chance for digital marketers.

Here’s why this is an excellent time to start:

More companies need digital marketing help
You can work at home
You can be paid in Nepali or even a foreign currency
It is simple to learn through online classes

Step-by-Step Guide to Start Digital Marketing in Nepal

1. Learn the Basics First

To start with, you need to understand how online marketing works. Some basic things of online marketing are:

a. SEO (Search Engine Optimization): Makes your website appear on Google
b. Social Media Marketing: Facebook and Instagram marketing, etc.
c. Content Marketing: Writing blogs or making videos to attract people
d. Email Marketing: Sending mail to customers
e. Pay-Per-Click Ads (PPC): Google or Facebook paid ads
Don’t try to learn everything at once. Start in one place and build up over time.

2. Take a Digital Marketing Course

The best way to learn is to take a digital marketing course. There are plenty of awesome courses online—some of them even come with a free price tag!

Some places where you can learn:

a. Google Digital Garage (Free)
b. HubSpot Academy (Free)
c. Udemy (Paid but affordable)
d. Coursera (Free + Paid)
You can even search for Nepali institutes offering digital marketing courses, You can search for:

Digital marketing courses in Kathmandu
Online digital marketing training in Nepal
Choose the one that fits your budget and learning style.

3. Practice What You Learn

You can learn only if you put it into practice.

a. Begin a blog or website
b. Begin a Facebook or Instagram business page
Tc. ry running a small ad on Facebook
d. Write SEO-optimized blog posts
The more you write, the better you become.

4. Get Real-Life Experience

Once you’ve learned the basics, you can start working. Some ways to acquire experience include:

a) Internships
Most Nepali digital marketing agencies offer internships. You may not earn much initially, but you’ll learn a great deal.

b) Freelancing
Websites like Fiverr, Upwork, and Freelancer enable you to work with people from anywhere in the world. There are a lot of work from home opportunities in digital marketing there.

c) Begin Your Own Projects
You can also promote your own blog, YouTube channel, or shop. This is a great way to show your talent to others.

What Are Digital Marketing Jobs in Nepal?

There are many digital marketing jobs in Nepal, including:

• Social Media Manager
• SEO Expert
• Content Writer
• Email Marketer
• Digital Ads Manage
• YouTube Manager

They may be full-time, part-time, or even remote positions.

You may find jobs in:

a) MeroJob
b) JobsNepal
c) LinkedIn
e) Facebook job groups

Digital Marketer Salary in Nepal

Digital marketer salary in Nepal depends upon your experience and skills.

Here’s a rough estimate:

Experience Level                                                                       Monthly Salary (NPR)

Beginner (0–1 year)                                           Rs. 15,000 – Rs. 25,000
Intermediate (1–3 years)                                Rs. 30,000 – Rs. 60,000
Expert (3+ years)                                                Rs. 70,000 – Rs. 150,000+

Freelancers may be paid more, particularly if they have clients abroad. Work From Home Opportunities, One of the best things about online marketing is that you can work from anywhere!
Among the most popular online marketing work from home opportunities are:

a. Freelance writing
b. Social media management accounts
c. Advertising for clients
d. Creating websites
e. Doing SEO for blogs or eCommerce sites
Ideal for students, homemakers, or those who want flexible working hours.

Start or Join a online Marketing Agency

If you toil long enough, you can start your own online marketing agency in Nepal. Or be a part of one already.

Agencies help businesses with:

a. Social media
b. Ads
c. Web design
d. SEO
e. Email marketing
Having an agency can mean bigger clients and more pay.

Tools You Should Know

These are some useful tools for digital marketers:

• Tool
• Purpose
• Canva
• Create posts and banners
• Google Analytics
• Track website traffic
• Google Ads
• Run paid search ads
• Facebook Ads Manager